TV and Radio Ads

BRIEF INFORMATION ABOUT TV OR RADIO ADVERTISING

The first stage

1. To get information about all TV and Radio

2. Television / Radio Price list for TV / radio is placed and thoroughly examined

3. TV / radio sponsorship packages for TV / Radio Sponsorship placement are purchased and thoroughly researched

4. Get acquainted with the law on advertising

5. Familiarity with the rules of preparation of media plan

Advertising Type

1. One-way advertising

2. Sponsorship

3.Reportaj

4.TV Bant

What is a finished ad?

Each TV or Radio program is cut off from the ad block. The ad block can be at the beginning, middle and end of the program
The volume of ad blocks is advertising

according to the legislation, it may not exceed 12 minutes per hour.

The average of a customer's commercial
The timing is 20-30 seconds. The trailer must be at least 5 seconds long. However, the TV takes up to 10 seconds.

A completed ad is placed on the air based on the media plan.

Develop a media plan

In order to develop a media plan, the audience of the product advertised by the customer is determined. TV programs are selected according to the audience.
Useful information for drawing up a media plan:
Timing of the commercial
Duration of the advertising campaign
Number of daily speeches
Broadcast selection
Budget

TYPES OF SPONSORING

TYPES OF SPONSORING

SPONSOR PACKAGE

SPONSOR PACKAGE
USE OF THE PRODUCT

You can get information about the content of these packages from the sponsorship packages prepared by the channels for the programs

Posting a report

REQUIRED INFORMATION TO RECEIVE A REPORTAGE ORDER FROM THE CUSTOMER:

 

Information about the event
Address and venue of the event
Date and time of the event
Broadcast day and time (program, news)
Press release about the event

The average running time of the report is 1 minute. However, the order is accepted even if it is less or more than 1 minute.
The reportage is filmed, prepared by the TV channel and placed in the program of the customer's choice (pre-agreed with the channel) or in the "News" program. The customer can also provide ready-made material. However, this may not be a commercial and must be voiced by an employee of that program.

TV Bant

TV Band runs for up to 30 seconds

TV Band can be placed only in programs agreed with the channel

The size of the TV Band is 1/3 or 1/4 of the screen

The price of TV Band is 1/3 of the price listed in the price list

Measuring system of TV channels

Area of ​​activity of AGB NEILSON »COMPANY
Measures the rating of TV channels broadcasting in Azerbaijan and signed a contract with AGB Company, and at the same time monitors advertisements broadcast on those TV channels
Thank you for your attention.